“Brand strategy” is such a vague term.
Vague, but oh so important! It’s even taken us a while to nut it out and really get to the grit of it.
- Are you still coming to understand your brand?
- Questioning your positioning in the market?
- Not sure what your key message is?
Figuring out all of the above is the crux of brand strategy.
We’ve worked with large companies, one-man-bands, and institutes to help them figure out their brand strategy.
How does brand strategy work?
1. Developing a robust brand strategy
starts with a session of getting-to-know-you. Do you like us? If you don’t – it’s all good – we might not be that match made in heaven you thought we’d be. That’s a-ok. But what if you do fall madly in love?
2. Diving in
Then we do a fat lunch, a workshop or a weekend away. What does it involve? We explore:
Where you want to get to
Why you’re doing what you’re doing
Why people are going to love what you’re about
… All of the above and more if possible.
Then we inject all of this into building your brand with words and design.
Do I really need a brand strategy?
Yes you do. Why? Because…
Your business plan could change.
Your target market could be all wrong.
You could be selling something the wrong way.
Or maybe you don’t even need to sell it?
So before you go investing 10K in design // websites // brochures // social media management // it’s best to nail it from the get go.
It’s worth every penny.
What do I walk out with?
A chunky PDF that acts as a guide for you and your employees, your web designer, SEO consultant, social media manager, graphic designer – essentially anyone who works on your brand’s development. In short, the PDF includes your brand’s:
The Reason: the Why, the How and the What.
The Values: what are your brand’s values? what’s your brand promise?
Consumers: a detailed descriptor of your target market – WHO are they?
The “Making it Happen” Bit: how you’re going to nail that market (in a non-violent / wood-works way of course); messaging, colours, application and all that really important guff.
Thinking of doing a brand strategy session with us?
Give us a call on +61 (3) 9020 4156 or email us: firstname.lastname@example.org